Our Story

INDIGENOUS was born out of a passion for nature, quality and authenticity. Frustrated with mass production Chloe Williams felt the need for a retail space that supported the growing awareness for self-care, both mentally and physically. This unique home, body and soul retail space celebrates nature in all her splendour through beautiful, simplistic design.

From humble beginnings in Woodstock, Cape Town, we have grown to stock and collaborate with like minded brands, who share in our vision for a chemical free, cruelty free, natural lifestyle. Developing more products that focus on the importance of making time for simple, raw luxuries that revive the spirit.

Homeware and decor is sourced both locally and internationally, sustainably made and bespoke. We showcase designers that are ‘indigenous’ to their origin and people, showcasing South Africa’s best local talent and international cultures in harmony through curated design, craft and lifestyle.

Our strict natural ingredients policy means that our Skincare, body and bath products are paraben free, chemical free and cruelty free. Shop our Skincare ranges for all natural ingredients that are beautifully luxurious, caring for you and the environment.